Halloween is one of the events that are celebrated globally. People love to wear spooky and ghostly costumes and adopt different scary shapes. This event is also a treat for businesses to boost their sales and profits.
Many online businesses offer special discounts on this holiday and try to engage people by changing the themes of their online stores per the event. Gym businesses can also take advantage of this event to give boost their sales.
In this respect, here are 5 useful strategies and tips you can use for Halloween events to your advantage for increasing your sales.
1. Make Your Gym and Website Look Spooky
To make people who love spooky things interested in your gym, you can give it a spooky look. You can do the same trick with your gym website and branded apps. This will help you attract people by hitting their emotions. This holiday has an emotional connection for a lot of people, and when you spark their emotions this way, they are willing to pay money. Though a gym business might not have any connection with Halloween, you can still inspire many people in the market by going this way.
In addition to giving your online presence a spooky look, you can also change the themes of your social media pages in relation to the event.
2. Offer Special Halloween Deals
Everyone loves discounted things as they love to save money without compromising on the product or service quality. You can also design some spookier workout plans for your gym members and offer them at discounted prices. It becomes easier when you have automated gym system software implemented in your gym.
Such systems allow you to customize and structure different workout plans per the events occurring around the year. You can use your software’s branded apps and pop-up notifications to promote such discounts and offers, besides other marketing tricks.
This will enable your gym members to know about the discount offers instantly. Furthermore, they will be signing up for plans with discounted prices. Furthermore, they will also encourage people who do not have joined a gym just due to the expense of the memberships.
3. Send Personalized Wishes
Sending personalized wishes on events like Halloween is vital in attracting customers and turning conversations on. When you send personalized messages to your gym members on such events, they feel a connection with your gym and stay loyal.
When you do so, your gym members will perceive that you care about them and own them. They start taking ownership of your gym and act as your ambassadors. They will spread word of mouth about your gym facility to others and encourage them to join your facility.
You can utilize your gym software and integrated branded apps to do so. They will allow you to send automated wishes messages to your existing members. It will also attract people who use your app but are not members of your gym.
4. Go For Spookier Email Marketing
Another way you can utilize the Halloween holiday to boost sales is horror-themed email marketing. Email marketing is now an older strategy, but it still has its worth among marketers. And when you go with the event-based theme and offers, it makes more impact than many other marketing solutions.
According to a recent survey, email marketing still has a 40% better chance of hitting customers than prominent social media platforms. So, give it a try by incorporating special discounts on the Halloween holiday and make a huge number of people aware of your gym brand.
The more people are aware of your business, the better it will generate sales. Experts suggest that you do not go for automated emails for such campaigns. Always go with a personalized approach to better impact recipients and convert them into your clients.
5. Optimize Your Mobile App Too
Optimization of mobile apps is similarly important as it is for a website or an online store. Your website should be responsive for mobile users. It has been seen that most people browse through mobiles when they look for any product or service.
That is why for gym businesses, gym system software like Wellyx comes with a branded app, a complete replica of their websites that allow business owners to reach out to a maximum number of people in the market.
Therefore, if you are not using gym software, you should be providing the same experience by making your gym website mobile-responsive. On the Halloween event, when people browse through mobile, they will get a themed app similar to your website and will surely buy a workout plan.
Takeaway
Using the above-stated tricks and tips to take advantage of Halloween events for increasing sales can benefit outstandingly. The more personalized approach you use to reach out to your potential customers, the better sales you will generate.
