Video real estate has exploded in popularity over the past few years, with more and more people sharing their content on popular platforms like YouTube, Mimeo, and Facebook. If you’re just getting started with video as part of your marketing strategy, you might be wondering what it is exactly, and why it should be important to your business or brand. To help you out, here are some of the basic facts about video real estate.
What is video real estate?
Video real estate, also known as video marketing, is the idea of using video to promote your products or services. Video has quickly become one of the most powerful ways to communicate with people because it conveys a sense of truth that written content can’t. This means that when viewers watch your video, they feel like they are seeing something happen in front of their eyes–not reading about it somewhere on the page.
Video marketing can be used for any type of business–no matter how small. But even if your company isn’t a well-known brand yet, video marketing can help grow your customer base by establishing trust with potential customers who are searching for solutions to their problems.
The benefits of video real estate
Video marketing can be a huge boon for businesses that want to get in front of as many eyeballs as possible, but don’t want to devote the time and resources to building out an entirely new website just for video marketing. Video real estate takes the hassle out of building a complete site by offering attractive templates for any business looking to create a full-fledged video marketing campaign.
Video real estate’s pre-built templates are designed with both small and large companies in mind, so no matter how big or small your company is, there’s bound to be one that meets your needs. There are three main types of templates available from video real estate: service, product, and explainer videos.
How to get started in video real estate
Video real estate is a way to showcase your home’s best features in a video presentation. If you’re looking for a new place to live, the right video presentation can make all the difference. To get started, ask yourself these questions:
1) Do I want to sell my house or rent it out? 2) What are my top priorities in buying a house? 3) What do I need from the video presentation of my house? 4) Which type of property am I looking for (house, condo, and townhouse)? 5) Where am I willing to move (city)? 6) What style of property am I looking for (modern, classic)? 7) How much will this video cost me at the end of the day?
Tips for success in video real estate
If you’re looking to get into video real estate, here are a few things to keep in mind:
- Know your audience. What are they interested in? What do them need/want/desire most?
- Be authentic. Don’t try to act like someone else. Simply be yourself and let that shine through in the videos you create.
- Offer value (unique content) with every video created- make sure there’s something for viewers to take away from each one of your videos, whether it is information or entertainment or some other benefit that can only be gained from watching the video.